When people think of PR they often end up with the myth of playing with celebrities at swanky events in posh venues. Having done work experience at a number of agencies prior to starting at Edelman I had come to realise that this was certainly not the case and that there was much more to it than that.

So it was to my surprise when, just a few weeks into my Edelman experience, I found myself at Shoreditch House, a swanky members club in central London, with celebrity chef Heston Blumenthal. He was releasing research he had done using Sherry, and the ‘perfect pairings’ it forms with various foods. The venue was packed with journalists from across Europe, all there to learn about Heston’s discoveries, and I was lucky enough to be involved.

Sherry has suffered from the reputation of being a drink that you only sample with your Grandma at Christmas, but Heston showed all attending that this is certainly not the case. We sampled 7 different sherries, each with its perfect food pairing, and I can honestly say that I was converted by the end of the night. I even invested in a bottle.

It was back to the more routine activities at the office the morning after (with a slightly sore head!), but it had been great to gain an insight into the more commonly perceived side of PR, and the amount of hard work it takes behind the scenes to make such an event run so smoothly.

So much for myths.

• No Related Post