Ok, so it has been two weeks since St Patrick’s Day but this doesn’t mean Waxy O’Connor is not one of the most interesting pubs to go visit, especially if you fancy a bit of Irish twist to your evening (or getting very lost after a few too many drinks in the maze and then find yourself standing in front of a giant tree in the middle of the pub…)

Since joining the Technology team, some very exciting things have happened. I went to Barcelona to attend the 3GSM World Congress exhibition and have recently helped organise a St Patrick’s Day drinks event for another client.

Guinness (and others) were flowing all night at Waxy O’Connor starting at around half past six when journalists begin to arrive. We had the pleasure of meeting the lovely ladies from ShinyShiny.tv, MTV interactive and Penthouse magazine, and even our very own Stephen Davies.

You’re probably now guessing on the motive behind the drinks event, as I was too when quizzed by several journalists. To be very honest, there is no sneaky motive. The whole point was not to showcase the latest gadgets and shout about how wonderful our client is, but to provide an informal networking opportunity and help our client build relationships with the media. And that is an important part of PR.

Knowing the media is a very important aspect in our jobs. In this season of PR graduate jobs hunting, applying and going to interviews, do make the effort to get to know some key media for the sectors you’re interest in. Oh, and you may surprise yourself at how much more media savvy you become if you start scanning through a different national newspaper every day.

Last but not least – start drinking Guinness if you don’t already!

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