http://www.edelmangraduatescheme.com/2007/01/23/trust-in-me/ The 2009 Edelman Graduates Blog Wed, 21 Oct 2009 09:14:53 +0100 http://wordpress.org/?v=2.9.2 hourly 1 http://www.edelmangraduatescheme.com/2007/01/23/trust-in-me/comment-page-1/#comment-98 Edelman Grads » A nation of cynics? Wed, 24 Jan 2007 10:33:05 +0000 http://blog.edelmangrads.co.uk/?p=81#comment-98 [...] Secondly, with the emphasis on locality in the UK it is important for businesses to prioritise social responsibility and employee engagement to ensure that they maintain the trust gained by their audiences. This means seriously considering the green issues, working with the community and listening and responding to your staff’s concerns and needs. From a PR perspective, this could translate to building the two way conversation matrix which places more emphasis on the community, employees, and other local relations to ensure that there is a consistent and ongoing communication programme. [...] [...] Secondly, with the emphasis on locality in the UK it is important for businesses to prioritise social responsibility and employee engagement to ensure that they maintain the trust gained by their audiences. This means seriously considering the green issues, working with the community and listening and responding to your staff’s concerns and needs. From a PR perspective, this could translate to building the two way conversation matrix which places more emphasis on the community, employees, and other local relations to ensure that there is a consistent and ongoing communication programme. [...]

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