Back to Basics: Online vs Print

Simple question today: Where do you get your news from?

I am a bit of a traditionalist. I like my news in print. I like to feel grown up and I like to hold on to the paper, despite having mucky fingers from the paper and the ink. And more importantly, it is seemingly easier on the eye. But unless I’m at work flicking through the papers, I always get my news online. It’s easier, more accessible (unless subscription is needed…) and more searchable.

Online media is also a miracle for any media monitoring and research work. And I can’t help but wonder how these tasks were done before the days of internet-for-all?

So the question becomes: why do newspapers and magazines spend time and money on re-design and re-launch, instead of focusing on their online pages? Investing in a good and visible “search the site” box on the home page would certainly be really helpful.

Various papers and magazines, including The Independent, The Times, The Guardian, The Observer to name a few, have undergone major re-design in the last year. And the latest to join them is Wall Street Journal.

According to Jeff Jarvis from BuzzMachine, the paper is now in a

narrower size and I can’t quite believe the coverage that lopping off three inches is getting.

The death of the print media is an ongoing debate. Looking at the online trend, we may not even need professional journalists as residential journalists are becoming increasingly prominent, providing real-time news in blogs and their own websites.

Edelman is certainly hooking onto the concept, actively seeking residential journalists in Second Life. This is understandable and would be very workable in a virtual world but how far could this go in the real world?

By the way, if you are on Second Life, come and find me – Crystal Mathilda.

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